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Will The Real Social Media Managers Please Stand Up
15 November 2016 | 0 comments | Posted by Che Kohler in nichemarket Advice
Over the span of my digital career, I've met many a social media manager and I've come to realise how few really can fully hold that title by merit alone. It seems to be a bastardised term in digital marketing and term that should be earned while those who can hold the title should be valued. The current crop of social media managers is split into 3 distinct subsets.
Type of social media managers
- The community manager - What do they do?
- Post on Facebook, Twitter and Instagram
- Mainly deal with complaints and spend most of their day replying to comments and inbox messages
- Never or don't know how to pull a report
- Not held responsible for sales
- Has a rough social media calendar at most a week in advanced
- Doesn't know Pinterest, Google+ or Linkedin exist
- The advertising social media manager - What do they do?
- Hardly posts organically perhaps once or twice a week
- Only deals with Facebook, Twitter and to a small extent Instagram
- Lives on a budget
- Needs a designer and is forever moaning about banners
- First task at new job gets dev to install remarketing tags
- Reporting is top notch
- Doesn't care about trends
- Doesn't care about content
- Doesn't care about Pinterest, Google+ or Linkedin exist
- The social butterfly media manager - What do they do?
- Constantly hash-tagging
- Loves all social media platforms
- Shares and likes everything from personal accounts
- Doesn't like dealing with complaints
- Reporting is somewhat sketchy
- Many times cannot justify ad spend
- Loves to build social calendars
- Constantly sneaking in memes into posts
- Sales
is kind of an afterthought
- SEO minded
- Can Generate quality content
- Write engaging ad copy
- A dash of photo editing
- Comfortable on all platforms
- Analytical
Contact us
If you want to know more about social media management don’t be shy we’re happy to assist. Simply contact us hereTags: Social Media
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