44 FREE Business Directories In Australia

The Australian business landscape is one of the most competitive in the world. According to the ABS last year, the report published on 30 June 2022 stated that 2,569,900 actively trading businesses in the Australian economy. In 2021-22 there was a: 7.0% increase in new enterprises amounting to 167,646 newly registered companies, of which 140,102 were non-employing businesses.

While roughly 2.6 million businesses don't sound like much when you compare it to the estimated 25.69 million people living in Australia, one company for every ten citizens is a relatively high business creation rate.

Looking at statistics released by the RBA, they claim that Australia's economy is centred around five key sectors, namely:

1. Mining 14.6%,
2. Finance 7.6%,
3. Health and Education 13.0%,
4. Manufacturing 5.8%,
5. Construction 7.3%.

If we break down the biggest sectors by revenue, then the top 10 would comprise the following:

1. State Government Administration in Australia - $274.1B
2. Professional Services in Australia - $263.2B
3. Consumer Goods Retailing in Australia - $208.0B
4. Finance in Australia - $186.6B
5. Health Services in Australia - $171.8B
6. Superannuation Funds in Australia - $167.3B
7. Iron Ore Mining in Australia - $141.0B
8. Supermarkets and Grocery Stores in Australia - $124.9B
9. National and Regional Commercial Banks in Australia - $123.2B
10. Public General Hospitals in Australia - $83.3B

Australia generates an annual GDP of over 1.553 trillion USD, and with all that economic activity comes a competitive landscape with businesses all across the country competing for market share.

If you're starting a business in Australia or you already have a business in operation, then you'll know how critical having a digital presence has become in 2023. Having a website and social media account might have been a B2C practice in the earlier days, but as more customers and decision-makers source their information online, B2B businesses have been forced to create a digital presence.

Now, as websites and social media pages have become the standard, it's not as easy to stand out from the crowd and capture impressions, clicks and leads. This is where digital marketing and digital strategy come into play; professional online marketers will review our online efforts, audit your current website and social accounts and give you tips on how to improve your ranking in search and social algorithms.

Digital marketing in Australia

If you want to get a sense of how important online marketing is to Australian businesses, then you only need to look at how much money is dedicated to online marketing efforts. According to reports by Statista, online ad spending and digital advertising in Australia alone are projected to reach US$12.17bn in 2023.

With so much money sloshing around trying to attract eyeballs online, the winners will be those who either have the largest ad budget or those who know how to effectively deploy a marketing budget to secure the lowest cost per lead.

If your budget is limited, you'll need to employ clever online strategies to ensure that you are getting the most for your ad spend; this means leveraging free options as well as long-term investments into marketing and not focusing all your budget on pay-per-click ads.

Add your business to Australian-based business directories.

If you're keen to start building citations and links to your business in Australia, we suggest starting with the following websites. You can either list your business on all of them or pick the ones you feel would provide the most benefit in terms of reach.

Please note that when listing your business on various sites, it's important to ensure information consistency. Place accurate details like name, phone number, and address for users to search and reach you, along with the correct branding to showcase consistency which breeds trust.

Have your citations built for you

Alternatively, you can reach out to our team, and we can list your business across all these directories, with you retaining ownership rights to all the accounts.

This way, you're not held captive and can update them yourself or with your internal marketing team, and customer service can respond to reviews on directory sites if and when needed.

To have your listings created by our team of professional SEOs and link builders, simply contact us via email or our website contact form and provide us with all your business details. We can have your business listed on all these websites within one week.

Protip for improving local search results

Once you've completed listing your business on all the relevant local directories in Australia, ensure that you've also claimed other free Internet real estate in the form of map listings. These map listings can include Google My Business and Bing Places which should cover the majority of search volume.

Still, you can also add your business to alternative mapping services like Apple Maps, Petal Search Maps and even Openstreet, which search engines all use to validate their online information when serving local search results.

If you need help setting up your map listings or would like us to review them from an optimisation standpoint, you can also reach out to our team, and we'll be happy to assist you.

Tell us your advertising story.

Have you struggled to get your business noticed online? Are there any sites you feel should be added to the list? How have you been using them? Share your tips with us in the comments section below.

Contact us

If you would like us to set up your business digital ads or want to know more about digital marketing for your business, then don’t be shy. We’re happy to assist. Simply contact us

Are you looking to promote your business?

Australian business owners can create their free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign-up form and follow the instructions.

If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on online directories.

• Why nichemarket is the best place to list your local Business
• 10 Off-Site SEO Strategies Your Business Is Ignoring
• Why Your Local Business Cannot Be Found Online
• 42 FREE Business Directories In South Africa
• 12 FREE Business Directories In Namibia
• 27 FREE Business Directories In The UAE

Tags: Business Directory , SEO, Search Engine Marketing, Link Building