How To Create a Winning Local SEO Content Strategy?

It is no secret that to rank high in search engine results pages (SERP), you need to have a local SEO content strategy. This involves creating and promoting content that is relevant to your target audience and optimised for specific keywords and phrases. But what does it take to create a winning local SEO content strategy?

Here are some tips:

Do your research

Keyword research is essential for any successful SEO campaign, and the same goes for local SEO. It would help if you had to identify the right keywords and phrases to target, as well as the competition for those keywords. Use keyword research tools like Google AdWords Keyword Planner and SEMRush.

These tools will help you to:

• Identify relevant keywords and phrases
• Determine the competition for those keywords
• See how often those keywords are being searched for

Create great content

Content is king when it comes to SEO, and this is especially true when it comes to local SEO. Your content must be engaging, informative, and relevant to your target audience if you want to rank high in SERPs. Be sure to include keyword placements throughout your content, as well as citations of other authoritative sources related to your topic.

One way to create quality content is to focus on evergreen topics, which are topics that remain relevant over time. This type of content is more likely to rank high in SERPs and drive traffic to your site for years to come.

Optimise your website for local SEO

Make sure your website is optimised for local SEO by including your city and region in your titles, tags, and descriptions. You should also include your NAP (name, address, phone number) on every page of your website. Local SEO is important because it allows you to target a specific geographical area. By optimising your website for local SEO, you can increase your chances of ranking high in SERPs for searches made by people in your target area.

Promote your content

To rank high in SERPs, you need to promote your content. You can do this by submitting your content to directories and social bookmarking sites, as well as by participating in online forums related to your topic.

When promoting your content, be sure to include a link back to your website. This will help to increase the number of inbound links to your site, which is a factor that search engines take into account when determining rankings.

Don't neglect your web design

Your website's design is important for two reasons: first, because it can impact your website's usability, and second because it can impact your website's Rankings.

To ensure that your website is designed for usability and Rankings, you should use large font sizes, short and descriptive titles, and easy-to-navigate menus. It would help if you also focused on creating a mobile-friendly design.

The first tip will help you to ensure that your website is visible to people in your target area, while the second will help you to improve your website's Rankings.

Optimise for Mobile

With over 60% of search traffic now coming from mobile devices, it's more important than ever to have a mobile-friendly website. If your website isn't optimised for mobile, you're likely to lose out on many potential traffic and customers.

To ensure that your website is mobile-friendly, you need to:

• Use a responsive design
• Use large font sizes
• Use short and descriptive titles
• Optimise your images
• Use bulleted lists

Focus on web search

While most people think of Google when they think of search engines, there are a number of other web search engines that are popular, including Bing, Yahoo, and DuckDuckGo.

To ensure that your website is being found by all the major search engines, you need to:

• Submit your website to directories
• Use keyword-rich titles and descriptions
• Use keyword-rich anchor text
• Optimise your website for mobile
• Implement an SEO-Friendly URL Structure

One of the most important aspects of on-page SEO is having an SEO-friendly URL structure. This means that your URLs should be short, descriptive, and keyword-rich.

To create an SEO-friendly URL, you should:

• Use lowercase letters
• Use hyphens to separate words
• Use keywords in your URLs

Optimise Your Webpages for Rankings

To ensure that your web pages are optimised for rankings, you need to use keyword-rich titles and descriptions, as well as header tags. It would help if you also focused on creating high-quality content relevant to your target keywords.

Monitor your results

Once you have implemented your local SEO content strategy, it is important to monitor your results. Use Google Analytics to track your traffic and see how your content is performing. You can also use other tools like SERPLab and Moz Local to track your rankings in SERPs.

If you see that you're not getting the results you wanted, it may be time to call in some backup.

Local SEO is best attempted by those who know the landscape, so if you're in Sydney, for example, it would be best if you hired a high-quality SEO company from Sydney or other competitors could make SEO their stomping ground or break it for your business.

This is because professional companies have extensive knowledge and experience in the field, and they know how to tweak strategies to get the desired results.

Have a social media campaign strategy

Social media is a powerful tool that can be used to promote your website and content. However, it's important to have a social media campaign strategy in place before you start promoting.

First, you'll need to decide which social media to target. Do this by looking at where your target audience is most active. Once you know which social media to target, you can start creating and promoting content.

When creating content for social media, make sure to use images and videos, as these are more likely to be shared than text-based posts. It would help if you also used hashtags, as this will help to increase the reach of your posts. Conclusion

Implementing a successful Local SEO content strategy can be a challenge, but it's worth it if you want to rank higher in SERPs and get more traffic and customers. Follow the tips above to create a winning Local SEO content strategy for your business.

Tell us your story

Would you like to write for nichemarket just like Mark has? Find out how to submit a guest post and when you're ready, you can contact us.

Contact us

If you would like us to set up your local SEO or want to know more about digital marketing for your business, then don’t be shy we’re happy to assist. Simply contact us

Are you looking to promote your business?

South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign-up form and follow the instructions.

If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on Local SEO.

• How to manage User Roles in Google My Business Listings
• Google My Business Could Become A Paid Service
• Add A Booking Service To Your Google Knowledge Graph
• How To Create A Google My Business Listing Without A Physical Location
• How To Add Your Business To DuckDuckGo Maps

Tags: SEO, Local SEO, SEM, Guest Post