20 Must-Have Tools For Digital Media Influencers in 2022

Digital media influencers are a new breed of celebrities. By using social media platforms to build a following and promote themselves, they have become some of the most popular people on the internet. And as digital media continues to grow in popularity, its influence is only going to increase.

If you’re a digital media influencer or are looking to become one, there are certain tools you’re going to need to be successful. From social media management platforms to content creation tools, we have compiled a list of the must-have tools for digital media influencers in 2022.

What are digital media influencers?

Digital media influencers are people who have a large following on social media or other online platforms. They use their influence to promote products, brands, or ideas.

Many digital media influencers started out as regular people with a passion for a certain topic. They built up their following by providing valuable content and engaging with their audience. As their following grew, they were able to monetise their platform by promoting products or working with brands.

20 Must-have tools for digital media influencers in 2022

Today, there are many digital media influencers with millions of followers. They have a lot of power to shape public opinion and influence the masses. If you're looking to reach a large audience, working with a digital media influencer could be a good option.

1. Feedly

Starting our list, we have Feedly - a platform to discover social media content. As a digital media influencer, you will be able to easily track insights on the web without the need to read everything. It makes your job much easier and faster to create your digital content.

Feedly is a great way to handle your social media analytics, social media scheduling along with social media team management. Furthermore, with its social media automation abilities, you can automate your social media activity.

• Price: Starting with USD 6 per month

2. Collabstr

As a social media influencer, it's always great to collaborate with brands. This is where Collabstr makes things easier by bringing both influencer and brand to the same place. Here brands can search and hire the right influencer to create distinct content for brands.

You can join Collabstr to showcase your influence and offer pre-packaged services for various niches and locations. You can directly chat with brands from the platform and get paid. This is a great way to make viral content.

• Price: Free

3. Recurpost

Recurpost is a popular social media management tool to manage all your social media in one place. It posts on your social media platform even if you forgot to post, thanks to its social media scheduling feature.

You can regularly bring in traffic with repeating schedules. You can make content libraries of pictures, videos, etc., and schedule a time to post them. It predicts the best time to post your content with its AI features.

• Price: Starting at USD 15 per month

4. NetBase Quid

The key to having a comprehensive picture of content is to gather insights from the internet. With NetBase Quid, brands can discover a complete insight that is hard to discover anywhere else. It assists digital media influencers to make decisions for marketing to attract audiences.

In order to provide a full-fledged result, NetBase Quid can integrate all business data and then applies its powerful AI to analyse the given data. It offers social media monitoring features to get alerts of new trends and negative threads.

• Price: Contact the support team

5. KrispCall

Digital Media Influencers need to regularly connect with brands and target audiences. This is where KrispCall comes into play. KrispCall is a virtual cloud phone service that provides a platform to call and text with your contacts.

KrispCall has omnichannel capabilities which seamlessly transition the social media conversation from social media channels to other communication channels without losing information.

It provides you with a virtual phone number to run digital media campaigns for brands and helps you to know where your audience is coming from.

Price: Starting at USD 15 per month

6. Adobe Photoshop

When it comes to the extensive toolkit for digital art and graphic design, and image editing, Photoshop is your one-stop solution. Social media influencers can create amazing content and pull the audience towards a brand.

It also gives you the flexibility to create business cards, flyers, packaging, advertisements, banners, and more. Moreover, you can start working on an iPad and complete it later on a PC, making it portable and interesting.

• Price: Starting at USD 9.99 per month

7. Animaker

The all-in-one tool - Animaker is well known for creating animation, overlays, watermarks and more. It provides design options for videos, GIFs as well as photos.

It consists of several design features, Animaker is a great tool for influencers to create detailed content for brands in a quick time. They also provide a ton of royalty-free sounds and music that you can use to add to your upcoming advertisement or post on social media.

• Price: Starts at USD 10 per month

8. Canva

Canva is a popular image and video editing application for social media posts, advertisements, and reels. It is an easy-to-use tool with in-build editing features as well as pre-designed images and videos.

By taking its subscription option, you get a lot more features, including greater storage, the option to remove image backgrounds, a logo builder, and different types of fonts. You can get your posts ready in no time.

• Price: Free version available, and subscription options starts at USD 54.99 per year per user

9. Unsplash

Unsplash is just the right tool for you if you're searching for amazing images for advertising on Facebook, Instagram, or any other channels. It provides royal-free images, which means you can use it without any fear of getting copyright claims.

With a simple keyword search and filtering of the results by colour and orientation, you can find the ideal image for your content. It is a fantastic and efficient method to quickly find photographs when you need them.

• Price: Free

10. Loomly

Loomly is the URL shortener built into Loomly, your simple social media calendar tool. When you create social media posts in Loomly, you can use Loom.ly to convert long web addresses into short URLs.

Shortened links free up more space in your posts for the content that is most important to your audience. Loom.ly URLs also provide you with access to important link metrics, such as clicks, sources, and locations, to help you measure your success!

• Price: Starting at USD 26 per month

11. Mention

Mention is a social media tool for monitoring the web and social media. It helps to monitor what people would say about your business online.

It provides you with notifications every time your name, brand, or desired keywords are mentioned and is easy to use due to its user-friendly interface. It provides a free plan that allows you to track 500 'mentions per month with up to three search terms.

Based on the app's comprehensiveness, the solo plan starts at 29 dollars per month. In the solo plan, you can track up to 3,000 mentions per month and set up two basic alerts.

• Price: Starting at USD 29 per month (Free version available)

12. Sprout Social

Sprout Social is an intelligence and social media management tool that helps brands and agencies of all sizes (from small to large) handle conversations and uncover business insights that have a real business effect.

It is a groove with features that are beneficial to both small and large businesses. It enables you to control various social media accounts from a single, straightforward interface.

There is no free plan offered by Sprout Social> It does, however, provide a free trial on the plan of your selection.

Sprout Social is free to try for 30 days. To begin a trial, no credit card is required. In the process of choosing a plan and providing payment details, Sprout Social will ask you for your payment information after your 30-day free trial is over.

• Price: Starting at USD 89 per month

13. HypeAuditor

HypeAuditor is a top influencer marketing technology that assists brands and agencies in centralising the planning, management, and measurement of their influencer marketing campaigns.

It has the most comprehensive influencer database and the most accurate detecting fraud solution. HypeAuditor provide brands with unique insights into the influencer marketing landscape, competitive brand strategies, and emerging social media trends.

It provides unique market insights that help businesses can improve decision-making, identify new opportunities for influencer marketing, and instruct their techniques.

• Price: Book a demo

14. Mavsocial

MavSocial is a social media management platform designed for businesses with numerous locations and profiles. It allows you to manage all of your publishing, advertising, engagement, reviews and reporting from a single platform. MavSocial offers multi-location businesses the unique ability to quickly and easily create geo-targeted Facebook ads.

Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profiles, and Tumblr are all supported.

• Price: Starting at USD 78 per month

15. Facebook Audience Insights

Facebook Audience Insights is a tool that connects Facebook's audience data with businesses and advertisers who stand to gain from it. It is satisfyingly user-friendly and fairly simple to use.

It provides collected data about two groups of people: those connected to your Page and those on Facebook, enabling you to create engaging content and easily find more people like the ones in your existing followers.

As well as improving buyer personas, Facebook audience insights can be used to research, create, and segment Facebook audiences.

• Price: Free

16. Kicksta

Kicksta supports you in increasing your Instagram followers; no spam, fake followers, or bots. Pure organic growth, helped by our cutting-edge Artificial Intelligence technology. Customers can be confident that they will receive consistent growth free of spam, bots, and fake followers. It prioritises organic growth, and its distinct approach distinguishes us from the competition.

Kicksta's nonstop 24/7 growth has enabled it to build a global network of people in the fashion and related industries.

• Price: Starting with USD 49 per month

17. Zapier

Zapier, an app and software automation tool, can support you in monitoring sponsored posts online, whether on a website, a Google review, or social media. Its automated workflows, known as Zaps, transfer data from one app to another.

For example, it also allows you to connect Facebook Pages to thousands of the most popular apps, allowing you to automate your work and devote more time to what matters most—with no coding required.

• Price: Starts at USD 19.99 (Free version available)

18. Followerwonk

Followerwonk is a social media marketing platform for businesses that helps them find, optimise, and analyse Twitter analytics.

It also provides insights into Twitter data, allowing users to identify brand influencers, broaden reach, segment followers based on social authority, and increase follower engagement. Businesses can use it for bio search, influencer targeting, follower tracking, and competitor analysis. It is easy to use and also includes useful tools for comparing profiles and analysing your competitors' followers.

Price: Starting at USD 29 per month (Free version available)

19. Brand24

Brand24 is an insightful social media monitoring service for businesses of all sizes. It is an award-winning, dependable, and easy-to-use social media monitoring solution.

Brand24 enables users to stay up to date on what is being said about their businesses online, gain customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition.

Brand24 can help you quickly identify negative comments and respond to them before they spiral out of control. Its influence scoring tool tracks and identifies influencers, allowing you to interact, and work with them to further promote your brand.

• Price: Starts at USD 49 per month

20. Creatopy

Digital media influencers can use Creatopy to scale up their advertising efforts. You can add eye-catching elements that will attract attention while personalising your brand's appearance and feel. You can adjust motion, find creative components, apply animation, and do anything using different themes. Also, you can create brand-defining advertisements utilising the information gathered from social analytics tools.

• Price: Starts at USD 17 per month

Skyrocket your digital media influence

As digital media continues to grow in popularity, it is important for influencers to keep up with the latest trends and tools. This article listed some of the must-have tools for digital media influencers in 2022. These tools will help you produce high-quality content, engage with your audience, and measure your success. So if you're not already using them, be sure to check them out.

Tell us your story

Would you like to write for nichemarket just like Sienna has? Find out how to submit a guest post and when you're ready, you can contact us.

Contact us

If you would like us to improve the advertising for your site or want to know more about digital marketing for your business, then don’t be shy we’re happy to assist. Simply contact us

Are you looking to promote your business?

South African Business owners can create your free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign up form and follow the instructions.

If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on digital marketing.

• Powerful Tips to Enhance Your Companies Brand Identity
• 10 Ways To Generate Offline Leads For Your Website
• Innovative and Budget-Friendly Brand Awareness Campaign Ideas

Tags: Digital Marketing, Influencer Marketing, Online Marketing , Guest Post