How To Improve SEO For CBD Companies

The CBD sector has exploded into a multi-billion dollar market, with new suppliers coming on board each year and retail chains starting to adopt their product lines too. CBD brands might be getting consumer adoption, but their ability to advertise is limited as their product falls into a grey area that isn't accepted by traditional advertising networks, making it harder to promote.

CBD brands have had to adapt and quickly realise the importance of SEO, as they could tap into searching for products, news, advice and, of course, brands in the CBD space. Many are already on board with investing in these SEO strategies for the CBD, while others are playing catch-up. No matter where your brand falls on the SEO spectrum, there's no doubt it's a necessary tool for success in the modern CBD marketplace.

If you are starting a CBD business or you're working in their marketing department and looking for ways to maximise traffic returns for your efforts, then let's have a look at what SEO can provide.

What is SEO?

SEO, or search engine optimisation, is improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In other words, it's all about making your site more easily found by potential customers searching for products or services like yours online.

To rank well in SERPs, your site must be relevant to the keywords searchers are using, and it must be authoritative and trustworthy in the eyes of search engines. You can improve your site's relevance and authority through on-site optimisation (including title tags and meta descriptions) and off-site SEO tactics like link building and content marketing.

However, SEO is a complex and ever-evolving field, and it is difficult to stay updated with the latest trend in SEO while doing your business. So, hiring a CBD SEO agency can help you get the desired results and reach your business goals.

Why is SEO important for CBD brands?

SEO is important for all businesses that want to be visible online, but it's particularly vital for CBD brands. That's because the CBD industry is still relatively new, and it cannot be easy to stand out in a crowded marketplace. Investing in SEO can help your CBD brand get found by potential customers and compete with other brands in your space.

In addition to helping you reach more customers, CBD SEO services can also have a positive impact on your bottom line. That's because organic traffic (the kind of traffic you get from appearing in SERPs) is generally more valuable than other types of traffic.

Organic visitors are more likely to be interested in your products or services, and they're also more likely to convert into paying customers.

How to get started with SEO for your CBD brand?

If you're not already investing in SEO for your CBD brand, now is the time to start. However, before you go ahead, you must know how to improve your SEO as a CBD company. So, here are the 15 tips you can use to improve your SEO:

Target non-competitive keywords

One great way to improve your SEO is to target non-competitive keywords. This means targeting keywords that are not being targeted by your competition. This can be done by using a keyword research tool like Google Keyword Planner or Moz Keyword Explorer.

Speed up your website

Another important factor in SEO is website speed. This is because people increasingly use mobile devices to access the internet, and slower website speeds can lead to lower rankings in search results. You can improve your website speed by using a caching plugin, optimising your images, and using a content delivery network (CDN).

Make sure your content is EAT ready

EAT stands for "Expertise, Authoritativeness, and Trustworthiness". This is a term that was coined by Google to describe the factors that they take into account when ranking websites. You can make sure your content is EAT-ready by ensuring it is high quality and informative.

Conduct a technical SEO audit

A technical SEO audit is an important part of any SEO strategy. This is because it can help you to identify any technical issues that may be holding your website back from ranking higher in the search results. While you can conduct a technical SEO audit using a tool like Screaming Frog or DeepCrawl, it is not easy to do without the help of CBD SEO experts.

Add internal links between your pages & posts

Internal linking is an important part of any SEO strategy. This is because it helps to improve the user experience, and it can also help to boost your rankings in the search results. You can add internal links by using a plugin like Yoast SEO or by manually adding them to your pages and posts.

Write meta tags for all your pages

Meta tags are an important part of any SEO strategy. This is because they help to give search engines information about your website. You should include meta tags on all of your website's pages and posts.

Create evergreen content

Evergreen content is content that is always relevant. This type of content is important because it can help to drive traffic to your website for years to come. You can create evergreen content by writing blog posts, creating infographics, and creating videos or hire a CBD marketing agency that can help you write attention-grabbing content.

Generate backlinks to your website

Backlinks are links from other websites to your website. They are important because they help to improve your website's ranking in the search results. You can generate backlinks by guest posting on other websites, creating infographics, and creating videos.

Create & submit a sitemap

A sitemap is a file that contains a list of all the pages and posts on your website. It is important because it helps search engines to index your website. You can create a sitemap using a plugin like Yoast SEO or by manually creating one. Once you have created your sitemap, you should submit it to Google Search Console.

Use google search Console & the URL inspection feature

Google Search Console is a free tool that allows you to see how your website is performing in the search results. It also allows you to submit your website's sitemap and request that your website be re-indexed. The URL Inspection feature is a new feature that allows you to see how Google sees your website.

Optimise your local presence to generate quality leads

If you want to generate quality leads, you need to optimise your local presence. This can be done by claiming your business listing on Google My Business and adding your business to directories.

Put yourself in the user's shoes

When you are creating content, it is important to put yourself in the user's shoes. This means creating content that is relevant and informative. You should also make sure that your content is easy to read and understand.

Check your competitors' SEO efforts

It is important to keep an eye on your competition. This can be done by conducting a competitor analysis. This will allow you to see what they are doing well and what areas you can improve in.

Focus on ROI-driven tasks

When you are allocating your time and resources, it is important to focus on ROI-driven SEO tasks. This means tasks that are likely to generate a return on investment. Some examples of ROI-driven SEO tasks include link building, content creation, and on-page optimisation.

Keep your SEO strategy up-to-date

It is important to keep your SEO strategy up-to-date. This means regularly auditing your website, conducting keyword research, and monitoring your competition.

The bottom line

SEO is critical for any CBD company that wants to be successful online. By optimising your website for search engines, you can improve your visibility and attract more visitors. This will help you generate more leads and sales. Now that you know how to improve SEO for the CBD brand, what are you waiting for? Hire an SEO Company for CBD that can help you optimise your website and help you get more customers.

Tell us your story

Would you like to write for nichemarket just like Taylor has? Find out how to submit a guest post and when you're ready, you can contact us.

Contact us

If you would like us to set up your local SEO or want to know more about digital marketing for your business, then don’t be shy we’re happy to assist. Simply contact us

Are you looking to promote your business?

Business owners can create their free business listing on nichemarket. The more information you provide about your business, the easier it will be for your customers to find you online. Registering with nichemarket is easy; all you will need to do is head over to our sign-up form and follow the instructions.

If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on Local SEO.

• How to manage User Roles in Google My Business Listings
• Google My Business Could Become A Paid Service
• Add A Booking Service To Your Google Knowledge Graph
• How To Create A Google My Business Listing Without A Physical Location
• How To Add Your Business To DuckDuckGo Maps

Tags: SEO, SEM, Search Engine Marketing, Guest Post