How To Advertise That Your Business Accepts Bitcoin

Bitcoin, the first and most popular digital form of money, isn't just for tech enthusiasts anymore. While the days of trading or stacking and holding are what got us to this point, some are already moving from a store of value to a medium of exchange.

The idea of spending your Bitcoin directly instead of having to sell it for fiat is starting to pick up pace, and as a provider of goods and services and someone who believes in Bitcoin's potential, this could be an opportunity for you and your business to stack sats and put some Bitcoin on your balance sheet, just like Michael Saylor is doing with Microstrategy.

As Bitcoin moves closer towards becoming a trillion-dollar asset class, it represents a sizable economy of its own and becomes more lucrative to tap into. Additionally, its growing worldwide adoption presents a unique opportunity for small businesses to reach new customers and tap into a tech-savvy, financially open-minded demographic.

But how do you attract these crypto-curious consumers and let them know you're open for business? This guide will show you how!

Why Bitcoin for Your Small Business?

If you're thinking of accepting Bitcoin, you're likely an early adopter of the technology, and you want to see this alternative means of payment thrive. Accepting it as payment is your chance to contribute to that goal.

Bitcoin is an open-source technology; there is no Bitcoin company to help promote it, to onboard users and merchants, so as a merchant, you're left to do a lot of the marketing and heavy lifting yourself, and to an extent, that the Bitcoin way, don't trust, verify am I right?

Reach a Global Audience

If you can ship your products regionally or worldwide, Bitcoin starts to make a lot more sense for your business.

Instead of having to deal with multiple payment methods that are incompatible, charge you an arm and a leg in processing fees, dealing with multiple exchange rates and slow clearing times with central banks and commercial banks, all you need is one block confirmation and you're ready to conclude your business.

Once the funds are in your Bitcoin wallet, that is a final settlement; there is no need to check with banks; everything is confirmed on-chain and now you can ship knowing you've already been paid with no delays.

Forget location limitations. Bitcoin transactions are borderless, opening your doors to customers worldwide.

Attract Tech-Savvy Customers

Bitcoin users are often early adopters, tech-savvy individuals who appreciate innovation but they are looking for convenience. If you're an early investor of Bitcoin and you've seen your purchasing power grow, you're probably looking to spend some of it, but selling it for cash is a pain, requiring KYC, trading fees and dealing with third parties just to make a single purchase.

When you offer Bitcoiners a chance to exchange their Satoshis for goods and services directly, you have a lot of hassle and conversion costs, and many times, they are all too happy to pass those premiums on to you instead.

Reduce Processing Fees

As a small business, especially one that conducts a high frequency of payments every day, you'll find that your fees can quickly rack up over time, and this eats into your margins or forces you to increase your prices.

Accepting Bitcoin, especially using the Lightning Network or Liquid Network, allows you to reduce hefty credit card fees and enjoy lower transaction costs, which could be savings you can pocket or, better yet, pass on to your customers to remain competitive or increase market share.

Faster Settlements

Unlike traditional bank transfers, Bitcoin payments settle quickly, often within minutes on-chain and seconds using a second-layer solution, and this applies to any purchase, whether in person or online.

Boost Brand Image

Advertising that you accept Bitcoin can be a way to differentiate your business. Be at the forefront of financial technology and showcase your forward-thinking approach. If few businesses in your area or niche accept Bitcoin, you'll grab attention, stand out from the pack, and tap into new revenue streams.

Tapping into the Bitcoin Community

The Bitcoin community is active and engaged online and offline, and they are actively looking for ways to use Bitcoin and showcase its value as a currency for the average Joe.

The more Bitcoin communities can normalise the idea of spending satoshis on everyday goods and services, the stronger the narrative of Bitcoin is money will become.

Join Bitcoin forums and groups

The first thing you should do is research; yes, that's right, do your research. Don't think this blog post will have all the answers, or you'll have it spoon-fed to you by some large language model.

You can check out sites like the Bitcoin Talk Forum, Twitter, Stacker News or Nostr clients to find Bitcoiners in your area or Bitcoiners interested in your product or service and chat them up the way you would any other prospect.

Bitcoin doesn't have mass-market ad services yet, so the spray-and-pray approach to reach people will not be as profitable. Instead, building one-to-one relationships, while time-consuming, can be the better option in the long run, especially if you're good at building repeat business or referrals.

Partner with Bitcoin-related businesses

There are already companies and brands targetting Bitcoin users, and they have already built up an audience of interested parties, which can be an avenue for marketing. If you have the budget or think the ROI will be worth it, enquire with local Bitcoin exchanges, wallets, or influencers and see how much they charge to reach out to their audience.

Join or sponsor Bitcoin events or meetups

Get your brand seen by a targeted audience directly, especially if you're okay with showing your face and dealing with people; I know, crazy, hey? A business owner afraid of networking is impossible, right?

If you have the gift of the gab, then Bitcoin events and meetups should be one of your prime targets, and if you have the time to do it, you can check out sites like:

• https://bitcoin-only.com/meetups

To find meetups in your area, then all you need to do is show up, not be awkward, make some friends, share your business and its story, offer promotions, and engage in discussions.

If all that is too much for you, approach the coordinators of the meetup or event and ask if you can sponsor it and let them do the shilling on your behalf.

Accepting Bitcoin Made Easy

Several secure and user-friendly platforms allow your business to accept Bitcoin:

Payment processors

Some services will handle the complications if you're uncomfortable with a DIY setup. Still, these are all custodial services, so you need to manage your exposure to said service and withdraw your funds regularly. Platforms like CoinCorner, BitPay, Coinbase, and CoinPayments simplify integration and handle conversions.

These service providers can get you set up with a physical POS device, and if you accept online payments, many will have integrations with popular platforms like WordPress and Shopify to help you process payments.

Self-hosted wallets

Take full control with wallets like Bitcoin Core or Electrum, and spin up a BTC Pay Server on your own node, and you're good to go. You won't need to rely on anyone but yourself or your team, but this does require more technical expertise and upskilling of team members.

Advertising Your Bitcoin Acceptance

Taking your advertising to the streets with a physical presence

Signage

Display clear Bitcoin logos at your entrance, checkout, and windows. All you need to do is grab some branding online

• https://en.bitcoin.it/wiki/Promotional_graphics

Use it as is or combine it with your business branding for something unique and eye-catching so those passing by might have that orange glow catch their eye and pull them into your store.

Stickers

Apply eye-catching Bitcoin stickers on products, packaging, and even staff uniforms; there is no shortage of Bitcoin swag merchants with t-shirts, tops, gaps and even socks available, kit out the crew if you're not too concerned about opsec and branding is priority number one.

Flyers and brochures

Highlight Bitcoin acceptance alongside other payment options.

Digital Marketing

Website

Add a prominent Bitcoin logo and payment option on your website and online store and if you have eCommerce enabled on your site, consider adding BTC pay Server or a Bitcoin payment processor to your checkout funnel. 

Social media

Announce your Bitcoin acceptance on social media platforms like Twitter, Facebook, and Instagram. Use relevant hashtags like #Bitcoin and #BTCPayments.

Email marketing

Include your Bitcoin acceptance information in newsletters and promotional emails.

Online directories

List your business on Bitcoin-specific directories and bag some referral traffic; you can check out the following sites and add your business for free to get some additional exposure.

• https://btcmap.org/
• https://cryptwerk.com/
• https://lightningnetworkstores.com/
• https://www.nichemarket.co.za/categories/curated/bitcoin

Run targeted ads

Reach your ideal Bitcoin customer through platforms like Google Ads and Facebook Ads; all you need to do here is fork your current assets, create a custom audience based on those who have visited certain pages or an email list, and begin to grow your Bitcoin customer base through ads.

Bonus Tip

Offer special discounts or promotions for Bitcoin payments to incentivise adoption.

By implementing these strategies, you can effectively advertise your Bitcoin acceptance and attract a new wave of customers eager to spend their crypto with your business. Remember, the key is to be informative, transparent, and actively engage with the Bitcoin community. So, embrace the future of finance and watch your business grow!

Contact us

If you would like to know more about digital assets or would like to market your digital asset company or how to set it up for your business, then don’t be shy. We’re happy to assist; simply contact us.

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If you require a more detailed guide on how to create your profile or your listing, then we highly recommend you check out the following articles. 

• How to create a nichemarketer profile 
• How to create a nichemarket business listing 

Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on cryptocurrency and blockchain?

• Why Blockchain and Cryptocurrency Is The Future Of Money
• 24 Ways To Earn Cryptocurrency
• How To Pay Tax On Cryptocurrency In South Africa
• How To Buy Bitcoin In South Africa
• Why Does Your Bitcoin Wallet Address Keep Changing?
• How To Tokenise Your Art & Sell It For Cryptocurrency

Disclaimer: This article should not be taken as, and is not intended to provide any investment advice and is for educational purposes only. As of the time of posting the writers may or may not have holdings in some of the coins or tokens they cover. Please conduct your own thorough research before investing in any cryptocurrency, as all investments contain risk.

Tags: Bitcoin, Marketing, Digital Marketing