7 Reasons To Have An Attractive Business Card

There are a lot of people who don't think twice about the type of business card they design. However, attractive business cards still play a vital role in bringing in customers for many reasons. The more well-designed the business card is, the higher the chances your potential client will contact you.

Business cards tend to be the first impression of your brand; therefore, they're the first thing they will remember. People associate your brand with the design on your business card, which is why you must make it attractive and have it resonate with your desired audience.

This is the same principle a sign specialist will follow when designing signs for their clients. While most of us are taught the importance of not judging a book by its cover, it is only natural that we are drawn to visually interesting items and, in turn, make assumptions based on design.

In this article, we will introduce you to seven reasons why it is important to have an attractive business card.

Let's take a look.

1. Good impression

As mentioned above, a good attractive design puts on a good first impression on the person you hand your card. Whilst this small card does not define your business, it is still a good idea to send a good initial impression to any potential customers. A well-designed card presents to your customers that you care about innovation and creativity.

2. Quick reach

Clients will contact you via the information on your card. A nicely designed business card will tempt people to reach out to you.

When a card has an alluring and engaging appearance, people may want to keep it handy, so they can contact you when the need arises.

Remember that 'attractive' does not necessarily equate to being overly fancy. A simple card can do wonders for the impression of your customers.

3. Increase visibility

A minimalist design on your card with white space is perfect for drawing your eye in on the important information on the card. Avoid full-colour printings and, instead, pick a single print element to add a nice visual. A UV gloss coating on a matte card or simple, subtle stripe can be incredibly effective, as they can look appealing without interrupting the readability of your card.

4. Persuasive

If your card is pretty and eye-catching, your potential client might be tempted to consider your brand or organisation. A good design helps persuade customers to invest time in calling for information or queries. It helps with the most crucial step of marketing, that is, bringing in more customers so you can further prove to them how useful your brand can be.

5. Proves dedication

As mentioned before, a well-designed card will give the impression to the viewer that the company cares about creativity and innovation. Your card showcases how much you value creativity and is proof that you will focus on minor things when serving quality to your customers.

If a company is dedicated to its customers' needs when it comes to delivery, they will also believe that you will provide quality products or services.

6. Creates Intrigue

An attractive card will intrigue your audience into engaging with your brand. You can do this by incorporating a unique design to ensure your card stands out, making your audience more fascinated by how your company can deliver innovative and creative designs.

You can print your design vertically or emboss the logo on the card. Some other ideas include giving your card a minimalistic aesthetic by leaving the background plain white whilst bordering the edges with your company's brand colours.

7. Retention rate

When you notice something appealing, chances are that it stays in your mind, and you will find yourself thinking about it often. An attractive design will remain in the mind of a customer, which may result in them reaching out to you.

They won't even need the card in their hands or possession for this increased retention to work, as instead, they may automatically recognise and associate the card with your brand.

To summarise

To conclude, first impressions are always important, and this holds true for the design of your business card. Potential clients will create an opinion of your brand based on the appearance of your business card.

A well-designed card may compel future customers to reach out to you, highlighting to them that your brand cares about professionalism, creativity, and innovation. A minimalistic design will create more visibility, allowing customers to view your card and contact you easily.

Finally, a good card will stay in the viewers' minds, making them more likely to contact you to inquire about your services and products.

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