The Ultimate Guide to Video Marketing in 2022

In the past few years, videos have taken the internet by storm. Ever since video content was introduced to online platforms, there was no going back. The content practically floods every social channel now that it takes only a few taps to find videos on the internet.

Furthermore, a study found that about 87% of marketers agree that video has a high engagement rate and helps increase traffic. Videos help explain things better and are more likely to be shared by people. No wonder then that many marketers find this the best opportunity to invest in this marketing strategy.

With the ever-growing technology, it is only natural for marketing strategies to grow and change with time as well. For example, YouTube's high popularity only means that more people use this platform for their research, like finding new information in the form of video content. That's why YouTube is the second largest search engine after Google. This shows how important videos are in today's digital landscape.

If you want to take your video marketing strategy up a notch, you need to start thinking about how to use videos to reach your target audience in 2022. This article will break down a few important tips on using video marketing for your business.

3 Reasons why businesses should use video marketing

Video marketing is one of the most effective marketing tools you can use for your business. With videos, you can showcase your products or services in a creative and interesting way. For example, you can use explainer videos to introduce your crypto wallet business. Not only that, but you can also use videos to explain your brand story in a way that is engaging and relatable.

There are many reasons why businesses should use video marketing, but here are three of the most important ones:

Reach a wider audience

Unlike other marketing tools, videos can be consumed by a wider audience.

This is because videos can be watched on different devices such as smartphones, laptops, and even TVs. More importantly, videos are a highly-popular form of content consumed by people of all ages in the last decade.

Improve engagement and ROI

Videos are known to improve engagement rates. In fact, studies have shown that videos can increase conversion rates by up to 80%. This is because videos help capture viewers' attention and keep them engaged throughout the video. As a result, businesses that use video marketing see an improvement in their ROI.

Cost-Effective marketing tool

Another reason why businesses should use video marketing is that it is a cost-effective marketing tool. Compared to other marketing strategies, video marketing is relatively affordable and easy to produce. You can even create videos yourself without hiring a professional video production company.

5 Tips to use video marketing to the next level

Now that you know why businesses should use video marketing, let's take a look at how you can use it to reach your target audience in 2022.

Optimise your videos for SEO

One of the best ways to ensure your target audience sees your videos is to optimize them for SEO. Search engine optimization (SEO) helps videos get discovered easily on search box platforms like Google and YouTube.

To optimise your videos for SEO, make sure to include relevant keywords in the title and description of your video. You can also use video sitemaps, transcripts, or hashtags to give search engines more information about your videos.

Use closed captions

Another way to reach a wider audience is to use closed captions in your videos. A closed caption or subtitle allows users to watch your videos even if they are in a noisy environment. It also allows deaf or hard-of-hearing people to understand your videos.

Create engaging thumbnails

Your video's thumbnail will appear in the search results, so make sure it is engaging and represents your video well. If your thumbnails are boring or unappealing, people are less likely to click on them. That's why many content creators use an attractive thumbnail as a featured image on their blog posts as well to get more clicks.

Make your videos mobile-friendly

The number of people using a smartphone is constantly increasing, so it's important to ensure that your videos are mobile-friendly. This means that your videos should be able to play on a small screen. Make sure your videos are easy to load on mobile devices by checking the file size and format. People who can't access your videos on their smartphones are less likely to watch them.

Use different types of videos

Video is one of the most powerful marketing tools to reach your target audience. But, there are different types of videos that you can create, and each one serves a different purpose. For example, demo videos provide customers with information about your product or service.

On the other hand, testimonial videos are great for building trust and credibility. Make sure to mix things up and create a variety of videos so that you can reach your audience in different ways.

How to make an effective marketing video

Before running your video marketing campaigns, let's find out a few tips to produce a video that works.

Keep it short

The first tip is to keep your videos short. The attention span of people is getting shorter, so you need to make sure that your videos are under two minutes. This may seem like a short amount of time, but you can still pack a lot of information into two minutes.

Make an engaging video script

Next, you need to make sure that your video script is engaging and tells a story. People are more likely to watch a video if it tells a story they can relate to. Make sure to include a call-to-action (CTA) at the end of your video so that people know what you want them to do next.

Create a storyboard

The third tip is to create a storyboard before you start filming. A storyboard is a visual outline of your video that includes all of the scenes and shots you plan to film. Having a storyboard will help you stay on track and make sure that your video is well-organized.

Record and edit your video

Then, you need to record and edit your video yourself. Even if you're not a professional filmmaker, you can still create high-quality videos with just a few simple video marketing tools. All you need is a camera, a tripod, and video editing software.

Promote videos on social media

After you've created your videos, it's time to start promoting them. The best way to do this is to share them on social media. Social media is a great way to reach a wide audience and get people talking about your brand. Make sure to post your videos on all of your social media channels, and don't forget to use hashtags to reach even more people.

Wrapping up

Video marketing is one of the most effective tools for businesses. However, many businesses don't know how to get started with video marketing. If you're one of those businesses, this guide is for you.

This article should show you how to create high-quality videos that will engage your audience and help you reach your business goals. Following the tips in this article, you can use video marketing to reach your target audience and take your business to the next level. So, what are you waiting for? Get started today!

About the author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

• Twitter: @breadnbeyond
• Email/Gravatar: andre@breadnbeyond.com
• LinkedIn: Andre Oentoro

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Recommended reading

If you enjoyed this post and have time to spare why not check out these related posts and dive deeper down the rabbit hole that is youtube marketing

• How To Optimise YouTube Videos For SEO
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Tags: Video Marketing, Digital Marketing, Guest Post