Recent posts
![An introduction to Crypto Guarda Wallet](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/guarda-wallet.png)
Money Talks
What Is Guarda Wallet?
06 September 2024
![How corporate services work](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/corporate-services-thrive.png)
Industry Experts
How Corporate Services Can Help You Thrive
05 September 2024
![A Guide To Building Up Your Calf Muscles](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/building-calf-muscles.png)
Athletes
A Guide To Building Up Your Calf Muscles
23 August 2024
![Building recurring revenue with eCommerce](https://www.nichemarket.co.za/Admin/Content/images/metaDisplayImages/Blog/0/ecommerce-recurring-revenue.png)
Shopaholics
How Small eCommerce Businesses Can Generate Recurring Revenue
22 August 2024
Popular posts
Extravaganza
Trending Music Hashtags To Get Your Posts Noticed
24 August 2018
Geek Chic
How To Fix iPhone/iPad Only Charging In Certain Positions
05 July 2020
Extravaganza
Trending Wedding Hashtags To Get Your Posts Noticed
18 September 2018
Money Talks
How To Find Coupons & Vouchers Online In South Africa
28 March 2019
5 Ways to Make Sure Your Brand Gets Noticed Online
13 October 2017 | 0 comments | Posted by Shamima Ahmed in nichemarket Advice
The market has become increasingly competitive across all industries that getting your brand noticed can often seem to be an impossible feat for small businesses, especially if your marketing budget seems like pocket change to the more established bigger brands. Here are some quick tips and tricks to boost your brand without having to sell your soul to afford the campaign costs!
- Ensure your logo is fit for digital
- Create a Brand Style Guide and Be Consistent
- Make sure your website looks professional
- Play to your strengths
- Beware of the Troll
Big clunky logos with text that shrinks so small it cannot be read is what it sen on most often on sites that were traditionally offline but have now entered the world of digital. Make sure your logo is clear, easy to read and comprehend and compliments your business. It's not a one size fits all, make sure the designer interprets it for different platforms and provides your various layouts to best for each scenario.
Having a Brand style guide that's updated and visually-friendly across all platforms will ensure the consistency of your brand presence across all promotional mechanisms. It's the small things like knowing which shade of blue to use where or which font should be used for various headings that will give your brand a professional look and feel.
If your site looks like it was built in 1992 and cannot clearly be rendered on mobile devices this good be more damaging to your brand than you think. Your website is your storefront on the internet, it's what decides whether people will stay inside your store or leave because visually it's not appealing to the eye.
Remember you not there to represent your site in person and talk the talk to your customer. All they can judge your brand on your website looks.
Make sure it looks professional so your brand is well represented online. Make sure your website is easy to user and process are simple and intuitive enough for every "Average Joe" to understand. I guarantee the more complex you make processors, the higher the abandonment or bounce rate of your site will be!
What's the strongest aspect of your brand's personality or unique product offering? Figure it out and punt it! Make your customers know what your Brand is offering and stick to it. You can't be everything to everyone, but it can aspire to be the best at what it is!
The rise of the internet and user-generated content has given rise to a new subhuman species known as the internet troll. Defied as "A person whose sole purpose in life is to seek out people to argue with on the internet over extremely trivial issues." Basically those people you avoid in real life but now has millions of platforms to make themselves heard.
While constructive criticism is always helpful, trolls are unfortunately not a myth and may attack your brand now and then just because they don't have anything better to do. Indulging them will lead to a never-ending discourse of them attacking your brand and digging up faults that probably won't bother normal people. The best way to deal with these creatures are not to encourage them, simply put - treat them like wild animals at the zoo, don't feed them!
New Brands are born every day
Remember, new brands are born every day which means the market is getting more and more competitive. Turning your business into a success requires more than just a great idea. You must reach past the online clutter, engage with your customers and have a long-term brand strategy in place.
Contact us
If you need some advice on gearing your Brand to be more visible online, simply contact us here.
Tags: brand strategy, branding, digital strategy, increase visibility, targeting
You might also like
A Guide To Building Up Your Calf Muscles
23 August 2024
Posted by Che Kohler in Athletes
A guide you can use to get off your toes and start to build those shapely calves you have always wanted so you can flex with those shorts all summer ...
Read moreHow To Market Your Gummies Business Online
16 August 2024
Posted by Prashant Bhandari in Shopaholics
Boost your gummy business with our expert guide! Learn proven online marketing strategies to attract customers, increase sales, and dominate the mark...
Read more![](/Content/images/avatar.png)
{{comment.sUserName}}
{{comment.iDayLastEdit}} day ago
{{comment.iDayLastEdit}} days ago