Facebook To Block Ads From Businesses With Poor Reviews

Facebook ads were always seen as an easy way to get traction on the platform as well as getting pretty affordable traffic pushed to your site when compared to other paid sources. As the Facebook Ad platform continues to mature real estate becomes more competitive and eats into the affordability and attractiveness for advertisers.

While it needs to keep the content to ad ratio for consumers at a minimum in order to reduce ad fatigue. Facebook faces a balancing act of note trying to keep both ends of the spectrum hooked into their ecosystem, and it's why raising the barrier to entry for ads has become very important.

Your Facebook reputation will affect your ads

Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction. Once you dip below a certain level, your ads will automatically be blocked from the platform.

How Facebook will collect feedback

Customers can now send feedback directly to Facebook about their experiences with businesses. A short one-tap survey will be available after a user completes a purchase that was initiated through a Facebook ad. Users can rate their experience with a sad face, a neutral face, or a happy face. A questionnaire will then appear so the user can provide more information. 

An example of how Facebook will be requesting feedback from consumers

Access to feedback

At this initial stage, feedback will be shared with businesses only if they receive a large volume of negative feedback. Facebook will then give the company a grace period and chance to improve their reviews before taking further action. If feedback does not improve, Facebook will reduce the number of ads the business can run. “This can continue to the point of banning the advertiser,”

Tags: facebook, Social Media