How to Use Videos to Accelerate Your Sales Pipeline

With TikTok and YouTube becoming the go-to online sites for most people, video content has become a game-changer for businesses looking to accelerate their sales pipeline. It comes as no surprise when the stats say that at least 89% of people prefer engaging visuals over traditional text.

For marketers and businesses, this means one thing: incorporating videos into a marketing strategy will capture more attention and build deeper connections with potential clients.

But the thing is, not every video you create will bring you the best results. Only well-thought-out and well-executed ones take your overall sales pipeline strategies to the next level.

Therefore, you need to focus on creating high-quality, targeted content that resonates with your audience and addresses their specific pain points. Let’s dive into some actionable ways to effectively use video to improve your overall sales pipeline.

Introduce Your Business

You can create a long paragraph to tell your audience what your business is all about. But with videos, you have the opportunity to bring your brand story to life in a dynamic and engaging way. The best part is you can deliver all those stories in a matter of minutes instead of a text-heavy page.

A well-crafted introductory video can showcase your company's mission, values, and unique offerings in a way that resonates more deeply with viewers. When you give your audiences a quick glimpse into what your business is doing, it’s easier for them to understand how you could help them at some point– which ultimately drives interest and engagement in your products or services.

Demonstrate a Product

People only buy services or products that they know how to use. And to help yourself with this, you can create product demo videos– a type of video that allows potential customers to see your product in action. For example, if you’re a furniture company like Multimo that offers multifunctional pieces, a video could show how a single product transforms for various uses, making it more practical and space-efficient.

If you have intangible products or services, like software solutions, consulting services, or online courses, use animation to create walkthroughs or tutorials that showcase how your offerings work and the value they provide.

When it comes to videos, make it short and sweet. Always aim for a video that is visually appealing and clearly communicates how your product makes life a little bit easier instead of telling people all the fancy features.

If you want to make it more relatable, add real-life scenarios where your product or services can be a solution to a problem. This way, potential customers can understand your product better, and their trust and confidence are boosted, so they’re more likely to move forward in their purchasing journey.

Build Reputation with Testimonials

A new player in the field? You sure have to build trust and reputation. Customer testimonial videos come in handy for this. You can create a video that features satisfied customers sharing their positive experiences with your product or service to offer authentic insights into its effectiveness and value.

Start by selecting customers who represent your target audience and asking them to speak candidly about their challenges, how your solution addressed those issues, and the results they achieved.

Because testimonials have to be genuine and authentic, it’s better to ditch the script and go for a conversational approach so that customers can express their thoughts naturally.

Boost Engagement with Snackable Content

We all know that attention spans are shorter than ever. In fact, people can only absorb information no longer than 8 seconds.

In this case, snackable video content can significantly boost engagement and keep your audience interested. Snackable videos are typically short, easily digestible clips– think of those 15 to 60-second videos that we endlessly scroll on TikTok, Instagram, or even YouTube Shorts.

You can create these types of videos by including tips, quick tutorials, behind-the-scenes glimpses, fun facts, or even motion graphic elements related to your product or industry. Remember, the key is to make them visually appealing and relevant so viewers feel compelled to share them across their networks.

Host Live Q&A Sessions

Live Q&A sessions provide a fantastic opportunity to engage with your audience in real-time while showcasing your expertise and building trust. Use these interactive video sessions to address common questions, clarify doubts, and provide insights about your products or services directly to potential customers. At the end of the day, no one has the patience to wait

1-2 business days to finally get their query replied.

Don’t forget to promote the session ahead of time on your social media channels and website. A well-done promotion will encourage viewers to submit their questions in advance.

Wrapping Up: Grow Your Sales Pipeline with Videos

With some solid video planning, building your sales pipeline can feel a lot easier. This engaging format can also be repurposed into blog posts, social media posts, or even infographics. One thing to bear in mind here is that consistency is key.

You can’t expect your conversion rates to skyrocket instantly after posting one video.

It’s a rule of thumb to regularly create and share video content to help maintain audience interest and keep your brand top-of-mind.

About The Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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Tags: Marketing, Video Marketing, Guest Post