5 Reasons To Use Email Marketing To Build A Social Following

Growing your brand on the internet is not easy as the competition has become fierce, regardless of your niche. The business world has become increasingly digital, and as a result, many marketing strategies have too.

Additionally, with the online world being so volatile, these techniques continue to either become obsolete or change. It can be challenging to figure out what to incorporate in your plan to build a social following. After all, a high social following will translate into more leads, sales, and revenue. This is why many companies choose to deal with digital marketing experts, like GOYOU Branding.

Nonetheless, we are here to tell you about a digital marketing strategy that will help you in this regard. This is known as email marketing and involves sending strategic emails to potential and existing customers. But why should you use email marketing? In this article, we will discuss the five reasons to use this technique to build a social following.

Let's dive in.

Provides personalisation options

With email marketing tools, you can create specially curated emails automatically based on the target audience's unique preferences and tastes. In this way, you can feature products or information they will likely be interested in, which means they will be more likely to follow your brand. For example, a product picture could catch their eye and clicking it will lead them to the image on your Instagram profile.

Additionally, you can send different emails depending on your customers and what you feel will get them to follow you. For example, you can target existing customers by showing them content based on their purchase and search history on your platform.

Improves customer relationships

Customers prefer a more personal connection with their brands, which is why so many small businesses continue to be popular. This is where email marketing helps, as you can send emails automatically to customers by addressing them personally through their names. For example, you can add their first name to the email's subject line. This will make them feel special and, as a result, feel more connected to your brand.

In such a case, they may even opt to follow your brand on other social platforms, which helps improve your growth. Furthermore, the fact you are providing them with content they want to see in the email will also help them feel more connected.

Improves brand credibility

Brand credibility is incredibly crucial, especially when it comes to the digital world. This is because internet users are wary of brands they don't know due to the extensive cases and high likelihood of being scammed.

Email is a very business medium, which is why it continues to be relevant even in the age of social media. Many people in professional fields are much more likely to take your brand seriously if they hear about it through email than social media.

Of course, you must ensure that your emails look authentic and are curated well. In such a way, you will be able to grow credibility and hence a better social following.

Provides access to an older audience

Undoubtedly, social media is probably the most prevalent platform on the internet. This is why many brands begin by marketing solely on social media. However, many millennials and older generations do not use social media or use it very little. Usually, the limit to which they will deal with the internet is emails since they require them in their professions.

Email marketing helps you access this audience for your brand and allows them to follow your brand when they subscribe to mailing lists. This way, you can access an entire audience that would be unreachable through other avenues.

Provides precious feedback

Direct feedback is crucial for any brand as this data helps you improve all aspects of your business and marketing efforts. This is where email marketing excels, as it provides you with many metrics that are simple to understand. You can analyse these metrics to figure out if your email marketing efforts are proving fruitful or not.

In this way, you can regularly tweak the content you send in your emails to receive more customer engagement. More engagement means a higher chance of users following your brand and social media platforms, which improves your following.

Wrapping up

Brands need to keep up their social following on the internet if they are to stay relevant and improve their leads. After all, the number of online businesses continues to increase, resulting in increased competition. One fantastic digital strategy they can use for this purpose is email marketing. Email marketing allows them to send curated emails according to their audience's preferences while addressing them personally.

It also increases their credibility online while helping them access an older audience that does not use social media. Finally, it provides valuable feedback and data that you can use to improve your strategic plan for an improved following.

We hope this article proves insightful and enables you to build a solid social following for your brand. Thank you for reading, and good luck!

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Recommended reading

If you enjoyed this post and have a little extra time to dive deeper down the rabbit hole, why not check out the following posts on email lead generation.

• 10 Ways To Generate Offline Leads For Your Website
• How To Optimise Your Contact Us Page
• 10 Reasons To Avoid Buying Email Lists
• 12 Tactics To Gather More Email Sign Ups

Tags: Email Marketing, Social Media Marketing, Guest Post