The Importance Of Efficiency In Business

Time is way more valuable than money, and delivering on time may not be that big of a deal until you start losing money from month to month and hardly break even. Every business thrives on meeting the demands of its customers. The first thing that you need to understand about customers is that they are selfish.

They want what they've paid for, and they want it as promptly as possible.

Think like your customer

One good example of a company that understands business efficiency is Debonairs pizza. They'll tell you the time it'll take for your order to be delivered to your doorstep before you can even ask the question.

By volunteering this information, they can demonstrate an understanding of just how the consumer's mind functions and this transparency subtly lets their customers know that they can be trusted as a brand.

This level of efficiency ensures that every minute of their business day is spent as productively as possible and thus increasing their customer retention rate.

The consequences of inefficiency on your business?

As a small business owner, It's so easy to blame others or our environment because doing this, somehow absolves us from the responsibility of solving the problem. Nobody wants to carry the guilt of dissatisfied customers, because it is a crappy feeling that we weigh you down.

To avoid this feeling, always examine the things that take up most of your time and most importantly, ask yourself what the byproduct is of doing those things?

Customers will never forgive you for any inconveniences that incur on them. Instead, they'll take their business elsewhere, and in addition to that, they'll not give a positive review of your business online.

How to improve business efficiency

Your focus should be on income-generating activities to increase cash flow. Remember time is a minimal resource, and once it's consumed, it can never be recouped.

To accomplish this, you have to identify and eliminate waste carefully. In this context "waste" is any activity that adds cost without adding any value.

If you are running a fast food outlet, waste can emerge as a consequence of inadequate production planning. A cluttered workstation can make it challenging to find the right utensils or ingredients. The malfunction of other kitchen appliances such as stoves may also take up the time needed to finish orders on time.

Rearranging your work station so that everything is easy to find and purchase new appliances to speed up the cooking process will ensure that "waste" is eliminated to increase productivity and sales.

Ways in which business efficiency can improve your brand

Your brand is more about how people perceive than how you can articulate it. This public perception is quite crucial to its survival. Delivering your product or service on time will not only enhance it indicates;

• Responsibility - That not only are you able to track your behaviour, but you can appreciate the impact that it has on other people.
• Respect - When you inconvenience the customer, what you're sub-communicating is that their stuff isn't essential. And nobody wants to spend their money with a business that disrespects their schedule.
• Humility - We all possess some level of being destructive pride. Where we think our ideas and way of doing things is much more important than that of others. And because of this we somehow suppose that we can bulldoze our way into our customer's pockets as and when we please.

Delivering on time enhances your level of integrity and mental health. The law of control states that

"we feel good about ourselves to the degree in which we can control ourselves."

You are where you are because you decided to be there based on past decisions. If you want to alter the situation, then you have to manufacture a different one.

About the author

Nomsa Chauke is a South African businesswoman, she spends her time as the Co-Founder of Platform4change NPO as well as the Director at Nu Radar Business Solutions Pty Ltd. She's also a motivational speaker as well as the season winner of SABC 2's entrepreneurship competition, Game Plan (2019)

Reach out to Nomsa

• Facebook: Nomsa Chauke
• Instagram: Nomsa_Chauke
• Cell: 0789787302
• Email: nomsachauke36@gmail.com
• Web: www.nuradarbusiness.co.za

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