How To Use AI Automation for Your Business

In almost every industry, automation has been a significant factor for decades. However, machine learning and AI have taken it to a brand new level. They change the way machines and humans interact, enabling businesses to thrive in competitive markets, and increase revenue and efficiency.

So why waste time and energy working on daily competitive tasks, spending hours or days when such tasks can be completed faster and more efficiently?

According to Emailmonday, over 50% of companies use Marketing automation with 40% of B2B businesses thinking of adopting this kind of solution. While in the past years, automation was the prerogative of large companies, today, most small companies use AI automation tools to boost productivity and ensure company growth.

Automating every aspect of a business is not only possible but also critical for small businesses: capturing leads, closing sales, serving customers, and checking off routine business tasks.

By automating repetitive processes, business owners can focus on what matters most, growing the company. An in-depth research, conducted by Salesforce, states that businesses that used automation boosted their company growth 1.6 times more than those that didn't.

In this article, we will cover the most important tasks any business should automate to make business processes easier than ever before. But, first, let’s get into the main benefits that automation can bring to your business.

Advantages of automation for businesses

There are myriad advantages that automation can bring to any small or large business. Below are a few reasons why you need to automate your business tasks today:

Automation increases productivity

Yes, automation significantly helps to enhance your work productivity. Spending fewer hours and resources on repetitive and, let’s admit, boring tasks frees time for other important business activities and makes lengthy tasks quicker and easier.

Automation ensures work accuracy

All humans are prone to errors, regardless of how skilled they are. And, even after several steps of review, some mistakes may stay unnoticed. Automation can be a lifesaver in such situations, with less room for mistakes. Using automation tools can help companies to eliminate any significant errors to ensure the smooth running of operations.

Automation helps to cut expenses

Automation is primarily used to cut expenses for most companies. Using work automation tools can save businesses over $800.000 per year, according to Gartner.

Important tasks to automate

Now that you know the main advantages of automation, let's take a look at what your small business can automate specifically.

Market research

The first thing any brand wants to do before starting any activity is to define market trends and specifications, explore customer reviews, and research competitors. And, no one can deny that it is a hard and time-consuming process. This kind of research can be automated to improve accuracy and speed up data collection and analysis.

Sentiment analysis is the central aspect of any market research, allowing researchers to automatically extract high-quality data on emotional expressions that are measurable.

In this way, brands can identify what customers really think of their products/services, their competitors, and more.

Finding leads

Automating the process of finding leads is one of the most crucial steps for any business from small to large. Web scraping tools are the ideal choice to automate the process of finding leads. There are a number of web scraping tools in the market using AI and machine learning to automate time-consuming lead generation.

For example, Hexomatic leverages sophisticated AI services to automate and delegate time-consuming tasks. With this tool, you can use scraping recipes to extract leads from any website and use automations to scrape leads from Yelp, Google, Google Maps, Amazon, etc. on autopilot.

Scheduling meetings

Meetings are an essential part of any business communications. However, scheduling meetings and fitting them into your schedule is time-consuming.

The good news is that today there are plenty of tools automating the process of scheduling. For example, Calendly is an ideal tool that helps to turn scheduling into a mutually beneficial and convenient process.

Sending emails

You can hardly find a modern business that doesn’t use email marketing. Automated email messages are a way to contact the right people with the right message at the right time without having to manually write a message every time. Email automation tools allow the creation of large-scale email campaigns with a high level of personalization.

With the right email marketing tool, you can nurture relationships with your leads and customers to move them up your value ladder.

Social media posting

Social media pages highly influence any brand’s legitimacy. This is where brands get recognized and popularized. However, managing several social media accounts at the same time takes a huge time and effort. To process it, businesses turn to automating social media posting.

Most social media automation tools, like, for example, Contentstudio, allows not only scheduling and publishing posts in different accounts but also measuring and reporting KPIs from one centralized platform.

Closing words

By adopting automation and AI-driven solutions, businesses can ensure that their systems work smoothly and efficiently.

However, we recommend using any automation technology smartly by starting from experiments with various solutions. In this way, you will manage to cement the reliability of the automation processes for your company. First, prioritise which tasks you need to automate most, then find the most suitable automation tool, test and proceed to the text task.

So, don’t waste your time.

Go, make the robots work for your business.

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Tags: Artificial Intelligence, Business, Big Data